The Channel Partner Alliance
Most would agree that running any company on best business practices is a good thing. In reality, the only way to maximize profitability and future-proof your business is to leverage best practices. We also know that best practices never remain best forever. As the customer buying journey changes, it is necessary for businesses to adapt the way they operate to meet those needs.
How do you know if you are running on best business practices? Start by taking the online Best Business Practice Assessment. Exclusively developed for VARs, MSPs and ITSPs.
How do you improve your business practices and skills? You could search for the answers, read business books, listen to experts or hire a professional coach or consultant. All possible, but not easy to do!
Is there a better way? Yes, join a Mastermind Peer-Group to collaborate and improve your business. When you collaborate within a group of 8 like-minded peers with some professional support, then you will absolutely improve your game. Review this website and videos to explore why and how our Channel Mastermind peer-groups could be the best way!
You will need to invest money, time and energy to leverage this Mastermind Program. The membership fee is affordable but there is a way for you to subsidize partial or all of your cost. There is no reason why you cannot get this top-shelf business building support!
This is where the Channel Partner Alliance comes in!
When you become a member of the Channel Partner Alliance, we make the case, claim and collect Marketing Development Funds (MDF) from vendors and distributors on your behalf. We believe that using MDF to help partners to improve their business practices and skills (including marketing) is the best use of the funds. It helps the partner to sell more and therefore increase sales of their vendors and distributors.
Of course there is no way of knowing in advance how much we could collect on behalf of any partner so we will take the first step by taking 100% of the risk.
It does not cost you ANYTHING to become a Channel Partner Alliance member!
Out of the gate you get access to several benefits as outlined in the Standard Membership package. This will get you a good taste of the program and reap tangible benefits for the first year. As we monitor how much MDF we can actually collect for you, you will automatically get free upgrades to higher levels of memberships and receive even more benefits.
Of course you can pay your own fees for any membership level that you choose and claim/collect MDF from your suppliers. You do not have to be a CPA member in order to become a Member of the Elite Mastermind Program.
Two more big things that our members enjoy…
- As we partner with more vendors and distributors to offer our members MDF, you will immediately benefit from no-effort claims, more funding and possibly better pricing.
- Every member gets access to an e-procurement tool (for free) to check their prices and availability (in real-time) as well as place online orders to most major distributors from ONE dashboard! Something like the “travago” of the IT supply chain.
Click here to sign up in less than 2 minutes!
The Channel Partner Alliance group is 100% about helping members to improve ALL of their best business practices. As you improve, you will see the big benefits like more sales, more profits and more efficiency. This leads to more time to do what you want to do and much happier employees. Best practices do matter!
On top of this you also get access to a powerful resource to help you find the right third-party tools to run your business. There are about 30 moving parts to any successful channel partner’s business and we have a tool for that! Start by telling us what you need or let us help you figure that out! Our recommendations are also FREE!
Experience it before you buy!
Words, websites and videos can only do so much to help you understand the true value of this program. The only way to really know if this is right for you is to experience it first-hand. For that hands-on experience, you can simply attend one of our events. Alternatively, you can book a one-on-one talk with a consultant.
As you dig deeper into this channel community, you will discover lots of unique opportunities and pleasant surprises that put smiles on faces. We believe it is the best community to join and we welcome you to come see why.
For Vendors and Distributors
You can and should be a “Supply Partner” to Channel Partner Alliance to help your channel partners to improve their businesses and grow sales. All you have to do is agree to support your partners who are also CPA members with your MDF funds to help them pay for their fees. That’s it! If you wish to offer CPA members a special group discount pricing, then they will appreciate that too, but it is not a requirement (FYI 100% of any discounts are always passed on to CPA members). The goal is simply to help your partners leverage MDF to subsidize their membership fees proportionately, based on their sales. Sign up then sit back as you monitor the sales growth of your CPA member partners, year over year! Join Vendors who have fast-tracked by sponsoring complete mastermind groups of their partners. Simply pick any 8 partners to go through the program as an exclusive group and measure the ROI. Compare your group’s performance as they go through the program with your other partners to clearly measure the impact on your sales. Contact us to learn more!