The Channel Partner Alliance
Most would agree that running a company on best business practices is a good thing. In reality, the only way to maximize profitability and future-proof your business is to leverage best practices. We also know that best practices never remain best forever. As the customer buying journey changes, it is necessary for businesses to adapt the way they operate to meet those needs.
How do you know if you are even running on best business practices? You could start by taking the Best Business Practice Assessment.
How do you improve your business practices and skills? You could search for the answers, read business books, listen to experts or hire a professional coach or consultant. All possible, but not easy to do!
Is there a better way? Yes, join a Mastermind Peer-Group to collaborate and improve your business. Review this website and videos to explore why and how the Mastermind peer-groups is the better way!
You do need to invest money, time and energy to improve. It’s not FREE, but there is a way for you to subsidize partial or all of your cost…
This is where the Channel Partner Alliance comes in!
When you become a member of the Channel Partner Alliance, we make the case, claim and collect Marketing Development Funds (MDF) from vendors and distributors on your behalf. We believe that using MDF to help partners to improve their business practices and skills (including marketing) is the best use of the funds. It helps the partner to sell more and therefore increase sales of their vendors and distributors.
Of course there is no way of knowing in advance how much we could collect on behalf of any partner so we will take the first step by taking 100% of the risk.
It does not cost you ANYTHING to become a Channel Partner Alliance member!
Out of the gate you get access to several benefits as outlined in the Standard Membership package. This will get you a good taste of the program and reap tangible benefits for the first year. As we monitor how much MDF we can actually collect for you, you will automatically get free upgrades to higher levels of memberships and receive even more benefits.
Of course you can pay your own fees for any membership level that you choose and claim/collect MDF from your suppliers. You do not have to be a CPA member in order to become a Member of the Elite Mastermind Program.
Two more big things that our members enjoy…
- As we partner with more vendors and distributors to offer our members MDF, you will immediately benefit from no-effort claims, more funding and possibly better pricing.
- Every member gets access to an e-procurement tool (for free) to check their prices and availability (in real-time) as well as place online orders to most major distributors from ONE dashboard! Something like the “travago” of the IT supply chain.
Click here to sign up in less than 2 minutes!